cooperative advertising

基本解释

The manufacturer can also support retailer's advertising efforts through a cooperative advertising program.
制造商也可以通过一个合作广告方案支持零售商广告费用。
Franchisees have an advantage through the brand recognition and cooperative advertising efforts that franchise systems offer.
加盟商能通过连锁加盟体系提供的品牌知名度和合作广告效果获取优势。
This paper uses Cooperative Principle to analyze drug advertising language by examining its four maxims respectively to see how they are violated in drug advertisement.
本文从广告语言的语用语境出发，以格赖斯的合作原则理论为依据，对药品广告进行语用分析。