impulse buying behavior

基本解释

Impulse buying behavior in the field of consumer behavior plays an important role.
沖動性購買行爲在消費者行爲研究領域中佔有重要地位。
With increasing proportion of impulse buying in the consumers'purchase behavior, the research of impulse buying has become more and more important.
隨著沖動性購買行爲在消費者購買中的比例逐漸上陞，對沖動性購買的研究也變得瘉發重要。
In existing research works, scholars made wide range of research on traditional market impulse buying behavior, while the network environment for impulse buying behavior is relatively untouched.
在已有的研究中，學者們針對傳統市場環境沖動性購買行爲進行了廣泛研究，而針對網絡環境下消費者沖動性購買行爲的研究則相對較少。