ostension

基本解释

Ostension in advertising tells us why advertiser tends to make use of novel style of language.
接下來的第五章“廣告語言中的隱喻”將就廣告語言表達的命題與廣告制作者意欲表達的思想的關系進行探討。
Ostensive-inferential model is introduced through the explanation of the key concepts of ostension, inference and relevance.
關聯理論認爲交際是一種“明示推理行爲”。
In the ostensive-inferential communication, ostension;and mutual manifestness are the essential factor and criterion respectively.
在示意-推理的交際模式中，示意與互明是交際意圖實現的必要條件和標準。
This essay is focused on the following basic concepts of RT: cognitive environment, mutual manifestness, relevance, ostension and intention.
本文著重討論其中的幾個基本概唸:認知語境、互明、關聯、明示及意圖以及它們之間的關系。
Relevance Theory proposed by Dan Sperber and Deirdre Wilson in 1986 holds that human communication is an ostensive-inferential cognitive process. Ostension refers to that the speaker manifests his intention to the speaker in an ostensive way.
Sperber和Wilson在1986年提出關聯理論,他們認爲言語交際是一個明示-推理的認知過程。